Cognitive Biases — The Bandwagon Effect

When we a see a long queue of people or a crowd of people we naturally think…

Cognitive Biases — The Anchoring Effect

The anchoring effect is one of the most used biases in retail especially in sales like Black…

Cognitive biases: loss aversion

Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people…

Leading a data-driven strategy

A data-driven strategy is a concept that I came up with whilst working at GoCompare. It is…

Cognitive Biases — Availability heuristic

The availability heuristic is a type of bias where people make a decision or a judgement based…

Decisions and distractions

Cognitive Biases — Post-Purchase Rationalisation

Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or…

Cognitive Biases — Framing Effect

A decision can come across more attractive by highlighting the positive or the negative attributes. The framing…

Level up — Design Better Steppers

Progress indicators can have a huge amount of value in an interface especially when used over long…

Cognitive Biases — The IKEA Effect

Why do we love something more when we’re involved in building it? Whether it’s making a house…