Michael Gearon

Cognitive Biases — Post-Purchase Rationalisation

Michael Gearon ·

Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or service then proceeds to overlook any faults or defects in order to justify their purchase.

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Michael Gearon

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Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.