Michael Gearon

Cognitive Biases — Post-Purchase Rationalisation

Michael Gearon

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Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or service then proceeds to overlook any faults or defects in order to justify their purchase.

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Michael Gearon

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Michael Gearon

Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.