User Experience (UX)
User experience design main goal is to the place the user first with the aim of creating products that provide meaningful and relevant experiences. UX can cover a range of disciplines such as design, branding, development and product development.
4 phases of the Double Diamond Model
The British Design council in 2004 came up with the idea of the double diamond design model.…
Hopes and Fears activity in your design sprint
Hopes and Fears is a good project kick-off exercise. You encourage everyone in the room to share…
One thing per page principle
How do you make a complicated process easier to complete if you can't make the process shorter?…
New accessibility features with Chrome 82
Google Chrome are rolling out a new feature with Chrome DevTools to give designers and developers the…
How to design transaction reference numbers
Transaction reference numbers can come in a range of formats and used for a so many different…
Test-Driven Product Design
Test-driven development or TDD is a methodology on improving the delivery from concept to deployment in the…
Cognitive Biases — The Barnum Effect
Written for Medium the Barnum Effect looks at how we believe that general information such as your…
Cognitive Biases — The Bandwagon Effect
When we a see a long queue of people or a crowd of people we naturally think…
Cognitive Biases — The Anchoring Effect
The anchoring effect is one of the most used biases in retail especially in sales like Black…
Cognitive biases: loss aversion
Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people…
Leading a data-driven strategy
A data-driven strategy is a concept that I came up with whilst working at GoCompare. It is…
Cognitive Biases — Availability heuristic
The availability heuristic is a type of bias where people make a decision or a judgement based…
Decisions and distractions
Cognitive Biases — Post-Purchase Rationalisation
Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or…
Cognitive Biases — Framing Effect
A decision can come across more attractive by highlighting the positive or the negative attributes. The framing…
Level up — Design Better Steppers
Progress indicators can have a huge amount of value in an interface especially when used over long…
Cognitive Biases — The IKEA Effect
Why do we love something more when we’re involved in building it? Whether it’s making a house…
Cognitive Biases — Unit Bias
Unit bias is how people want to complete a task or fulfil an objective. An example could…
8 Ways To Improve Your UX Writing
Cognitive Biases Cheat Sheet
Framing effect In summary: Framing is not about what is said, but how it is said. Example of…
UX and UI Tools 2018
With a plethora of UX tools on the market it can be overwhelming what to use. From…
A Digital Experience
With access to thousands of virtual stores, which contain millions of products, online shopping is quick and…
Online Food Hygiene Rating
When ordering a takeaway we sometimes use personal reviews, recommendations, photography, and the establishments website or social…
Apple iBeacons
During this year, the thing that has stuck with me the most is the Apple iBeacons. Introduced…