Cognitive biases: loss aversion

Michael Gearon

Last updated on March 8, 2020

Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people can use this bias in their organisations and companies. This bias looks at how people hate to lose more than they like to win using examples from Kahneman and Tversky and other famous experiments. This article is freely available on Medium with no adverts.

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First published on August 25, 2019