Michael Gearon

Cognitive biases: loss aversion

Michael Gearon

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Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people can use this bias in their organisations and companies. This bias looks at how people hate to lose more than they like to win using examples from Kahneman and Tversky and other famous experiments. This article is freely available on Medium with no adverts.

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Michael Gearon

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Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.