Michael Gearon

Cognitive biases: loss aversion

Michael Gearon ยท

Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people can use this bias in their organisations and companies. This bias looks at how people hate to lose more than they like to win using examples from Kahneman and Tversky and other famous experiments. This article is freely available on Medium with no adverts.

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Michael Gearon

Written by
Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.