Cognitive Biases — Availability heuristic

Michael Gearon

Last updated on March 10, 2020

The availability heuristic is a type of bias where people make a decision or a judgement based ease of retrievability and recall. The idea is if a person can recall something quickly then it must be important. For our brains it’s a shortcut to make conclusions with little mental effort or strain. The full article can be found on Medium for free.

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First published on August 25, 2019