Michael Gearon

Cognitive Biases — Availability heuristic

Michael Gearon ·

The availability heuristic is a type of bias where people make a decision or a judgement based ease of retrievability and recall. The idea is if a person can recall something quickly then it must be important. For our brains it’s a shortcut to make conclusions with little mental effort or strain. The full article can be found on Medium for free.

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Michael Gearon

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Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.