Cognitive Biases — Availability heuristic
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The availability heuristic is a type of bias where people make a decision or a judgement based ease of retrievability and recall. The idea is if a person can recall something quickly then it must be important. For our brains it’s a shortcut to make conclusions with little mental effort or strain. The full article can be found on Medium for free.
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Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.