Cognitive Biases — Framing Effect
A decision can come across more attractive by highlighting the positive or the negative attributes. The framing effect is certainly one of the most heavily used biases, which is understandable as it has a proven track record. It can be used in all types of situations from priming, to social pressure and emotional appeals.
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Michael Gearon
Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.