Michael Gearon

Cognitive Biases — Framing Effect

Michael Gearon

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A decision can come across more attractive by highlighting the positive or the negative attributes. The framing effect is certainly one of the most heavily used biases, which is understandable as it has a proven track record. It can be used in all types of situations from priming, to social pressure and emotional appeals.

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Michael Gearon

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Michael Gearon

Senior Interaction Designer and Co-Author to Tiny CSS Projects