Cognitive Biases — Framing Effect
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A decision can come across more attractive by highlighting the positive or the negative attributes. The framing effect is certainly one of the most heavily used biases, which is understandable as it has a proven track record. It can be used in all types of situations from priming, to social pressure and emotional appeals.
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Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.