Michael Gearon

Cognitive Biases — The IKEA Effect

Michael Gearon ·

Why do we love something more when we’re involved in building it? Whether it’s making a house out of lego or assembling furniture, the IKEA effect is a cognitive bias in which we value products we create more favourably than those that are brought pre-assembled.

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Michael Gearon

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Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.