Cognitive Biases — The Anchoring Effect
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The anchoring effect is one of the most used biases in retail especially in sales like Black Friday and other events. The power of this bias has become less strong over the years because the amount of times it is used and consumers becoming more away of the bias. However it is a great tool to use in your marketing and design. You can read the full article for free on Medium today.
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Senior Interaction Designer and Co-Author to Tiny CSS Projects