Michael Gearon

Cognitive Biases — The Anchoring Effect

Michael Gearon

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The anchoring effect is one of the most used biases in retail especially in sales like Black Friday and other events. The power of this bias has become less strong over the years because the amount of times it is used and consumers becoming more away of the bias. However it is a great tool to use in your marketing and design. You can read the full article for free on Medium today.

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Michael Gearon

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Michael Gearon

Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.