Michael Gearon

Cognitive Biases — The Anchoring Effect

Michael Gearon ·

The anchoring effect is one of the most used biases in retail especially in sales like Black Friday and other events. The power of this bias has become less strong over the years because the amount of times it is used and consumers becoming more away of the bias. However it is a great tool to use in your marketing and design. You can read the full article for free on Medium today.

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Michael Gearon

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Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.