Leading a data-driven strategy
A data-driven strategy is a concept that I came up with whilst working at GoCompare. It is…
Guides, tutorials and useful resources on topics such as HTML, CSS, UX and website performance written by Michael Gearon and guest writers. Based in the UK, Mike works for Companies House (UK Government) as a Senior Interaction Designer whilst mentoring and helping other designers in the design industry, read more…
Latest articles
Cognitive Biases — Availability heuristic
The availability heuristic is a type of bias where people make a decision or a judgement based…
Decisions and distractions
Cognitive Biases — Post-Purchase Rationalisation
Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or…
Cognitive Biases — Framing Effect
A decision can come across more attractive by highlighting the positive or the negative attributes. The framing…
Level up — Design Better Steppers
Progress indicators can have a huge amount of value in an interface especially when used over long…
Cognitive Biases — The IKEA Effect
Why do we love something more when we’re involved in building it? Whether it’s making a house…
Cognitive Biases — Unit Bias
Unit bias is how people want to complete a task or fulfil an objective. An example could…
8 Ways To Improve Your UX Writing
CSS Colors
There are plenty of ways to add a splash of color to your website with CSS. Typically…
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