Michael Gearon

Cognitive Biases — The Barnum Effect

Michael Gearon

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Written for Medium the Barnum Effect looks at how we believe that general information such as your horoscope is accurate to the individual. This cognitive bias has been applied to modern day examples like Facebook personality quizzes.

The full article can be found on Medium for free.

Read full article on Medium
Michael Gearon

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Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.