Michael Gearon

Cognitive Biases — The Barnum Effect

Michael Gearon ·

Written for Medium the Barnum Effect looks at how we believe that general information such as your horoscope is accurate to the individual. This cognitive bias has been applied to modern day examples like Facebook personality quizzes.

The full article can be found on Medium for free.

Read full article on Medium

Michael Gearon

Written by
Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.