Leading a data-driven strategy

A data-driven strategy is a concept that I came up with whilst working at GoCompare. It is…

Cognitive Biases — Availability heuristic

The availability heuristic is a type of bias where people make a decision or a judgement based…

Decisions and distractions

Cognitive Biases — Post-Purchase Rationalisation

Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or…

Cognitive Biases — Framing Effect

A decision can come across more attractive by highlighting the positive or the negative attributes. The framing…

Level up — Design Better Steppers

Progress indicators can have a huge amount of value in an interface especially when used over long…

Cognitive Biases — The IKEA Effect

Why do we love something more when we’re involved in building it? Whether it’s making a house…

Cognitive Biases — Unit Bias

Unit bias is how people want to complete a task or fulfil an objective. An example could…

8 Ways To Improve Your UX Writing

Cognitive Biases Cheat Sheet

Framing effect In summary: Framing is not about what is said, but how it is said. Example of…