How to design transaction reference numbers

Transaction reference numbers can come in a range of formats and used for a so many different…

Test-Driven Product Design

Test-driven development or TDD is a methodology on improving the delivery from concept to deployment in the…

Cognitive Biases — The Barnum Effect

Written for Medium the Barnum Effect looks at how we believe that general information such as your…

Cognitive Biases — The Bandwagon Effect

When we a see a long queue of people or a crowd of people we naturally think…

Cognitive Biases — The Anchoring Effect

The anchoring effect is one of the most used biases in retail especially in sales like Black…

Cognitive biases: loss aversion

Written for the UX Collective on Medium the loss aversion looks at how designers and marketing people…

Leading a data-driven strategy

A data-driven strategy is a concept that I came up with whilst working at GoCompare. It is…

Cognitive Biases — Availability heuristic

The availability heuristic is a type of bias where people make a decision or a judgement based…

Decisions and distractions

Cognitive Biases — Post-Purchase Rationalisation

Post-purchase (or Buyer’s Stockholm Syndrome) rationalisation in a nut shell is when someone purchases a product or…