Michael Gearon

Cognitive Biases — Unit Bias

Michael Gearon ·

Unit bias is how people want to complete a task or fulfil an objective. An example could be if you were given a plate of food you feel obligated to finish it. That perception of completion is satisfying to people as you are finishing a task. It’s also worthwhile noting that sometimes the unit bias can be referred to as the completion bias, either way, they are both similar.

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Michael Gearon

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Michael Gearon

Michael Gearon is a UX Designer at BrandContent. Specialising in voice assistants and CRO, I have a wealth of experience in UX, UI and website design. Based in Cardiff, South Wales Mike can help local businesses with their online presence.