Michael Gearon

Cognitive Biases — Unit Bias

Michael Gearon

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Unit bias is how people want to complete a task or fulfil an objective. An example could be if you were given a plate of food you feel obligated to finish it. That perception of completion is satisfying to people as you are finishing a task. It’s also worthwhile noting that sometimes the unit bias can be referred to as the completion bias, either way, they are both similar.

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Michael Gearon

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Michael Gearon is a Senior Interaction Designer at Companies House in Cardiff. Previously Mike was a product designer at the GoCo Group including GoCompare, MyVoucherCodes and WeFlip. As well working for brands in South Wales like BrandContent and HEOR.